"Born in France, I grew up with four other siblings. From a young age I was more into sports than into arts and crafts. I namely practised horse riding, ice skating, Crossfit and weightlifting.  
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I was privately educated but never found what I was truly passionate about. As for my studies, I first attended a university of management and economics, took a minor in anatomy and sport studies then decided to pursue knowledge in journalism, media and mass communication where I obtained a master at the European Institute of Journalism, Paris.
 
Like a bee that forage flowers in a row I seeks knowledge. Once filled with a specific skill I seek another one, without predicting what I will be interested in next.
 
And so, before launching the brand JohanaWilla, I travelled for a while to work as a journalist. I moved to the M-E, West Asia, to work as a sports reporter in the region. Interestingly enough, it's at that same period of time that I started seeking knowledge and interest on fabrics. 
  
Moving from a region to another, in 2020, living in the city of London, I was freelancing for some media while working on some fashion design sketches. Meeting with people passing by London, working with foreign coworkers and ending learning their languages. It's at that time that I started learning Japanese and Chinese.

 

A year later, I designed my first hat. And so that how the brand JohanaWilla has started." - Johana