When the brand emerge from scratch and start trading online at its debut, the question of our packaging came straightforwardly.
How JohanaWilla would ship its handmade designed hats?
Would the brand jump into the system of buying stamped logo cardboard from a manufacturer?
What would be the meaning of creating high end products just to be shipped in automated machine printed cardboard?
For what use? For customers to display them on shelves?
For that, we already have our hand painted hat boxes design.
After all we are not selling cardboard that can be printed in any production factory.
The beginning
At the beginning of our journey, the designer Johana had to rethink of all the significant and less immediate decisions. Because the budget was tight, the liquidity was going to the cost of production: the fabric selection and the employment of talented seamstresses.
Had to be inventive
Johana ditched the logo labelled cardboard.
Why to ship a box in a box if both of them are meant to be trashed once unpacked?
We decided to stuck with only silk wrapping paper to ensure the safety of the shipping.
The overall in a regular shipping cardboard.
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